Google Adwords Manager

Posted 03-12-2018
Category Virtual
Interns Needed 1
Anticipated Timeline One year
Organization Sign in to view
Contact Name Sign in to view
Contact Phone Sign in to view
Contact Email Sign in to view

The Google Adwords Manager will be responsible for managing new and existing digital marketing campaigns to REAP’s website. The ideal candidate is someone passionate about sustainability, community building, and keen to network with businesses and non-profits that are demonstrating leadership.

Responsibilities:

  • Conduct keyword research to understand REAP’s demographic for specific program offers
  • Design and manage Google AdWords campaigns to maximize use of REAP’s Google Grant (up to $10,000 USD per month)
  • Set up conversion funnels to align with digital marketing objectives
  • Liaise with REAP’s Community Leader on upcoming blog content in order to drive qualified traffic to new articles via Google AdWords
  • Report to REAP’s Community Leader and Board Chair monthly on key performance indicators, including but not limited to: keyword analysis, cost per click, conversions, spending per campaign and overall
     

Ideal for someone with course work in:

  • Public Relations
  • Communication
  • Digital Marketing Post-
  • Digital Communications and Media

Some specialized skills required:

  • Ability to take direction and work independently with minimal supervision
  • Strong interpersonal, verbal and written communication skills
  • Strong time management and organizational skills
  • Knowledge of keyword research techniques
  • Knowledge of Google Analytics and AdWords platforms

What we will accomplish at the end of the Internship:

  • Create opportunities for increased overall traffic to BeLocal.org and targeted traffic to specific landing pages by maximizing REAP’s Google Grant
  • Align Google AdWords activities with organizational marketing objectives
  • Learn which keywords are most effective for growing the buy local movement
  • Raise awareness of BeLocal.org and REAP